Callum Alexander
Is the Hyundai brand cool?
For decades Hyundai have struggled with image issues, but perceptions are changing... If we could chart the Hyundai model range through...
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Cars: Rated and Slated. It's all RIGHT HERE...
This is CALLUM ON CARS!
Callum Alexander
Jul 18, 20225 min read
Why I prefer driving cars to using public transport
There are pros and cons for both, but circumstance and preference decides my quandary between the two It’s not often that I use public...
Callum Alexander
Sep 10, 20217 min read
Is MINI missing a trick in its model range?
BMW have repositioned the MINI brand to broaden its market appeal. But is the carmaker overlooking its roots? There aren’t many cars...
Callum Alexander
Aug 10, 20218 min read
For the British car industry, Brexit is the nightmare that may never end
With car companies weakened, the everlasting consequences of Brexit just add insult to injury If you are a regular reader of this column,...
Callum Alexander
Jul 12, 20215 min read
Are carmakers doing enough to electrify? Yes, and no
With the escalating climate crisis posing an existential threat to car companies, the conversion to BEVs is about more than just saving...
Callum Alexander
Jun 30, 20216 min read
Just how realistic are autonomous cars?
The electric and digital era is gathering momentum. Can self-driving cars fit into the future? It’s now universally accepted by...
Callum Alexander
May 12, 20217 min read
What on earth is happening to the exterior designs of BMWs?
Once the epitome of sportiness, BMW are gradually becoming the embodiment of ugliness. As a rule of thumb, I don’t normally elaborate to...
Callum Alexander
Apr 15, 20218 min read
Volkswagen has Tesla in its sights
Germany is starting to close the gap on America in the electric, software and digital race. Charles Darwin devised a concept, called...
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